Murano Announced as Inaugural Member, Ushering in a New Era of Institutional Bitcoin Strategy
Murano Global Investments PLC (NASDAQ: MRNO) has been named the inaugural Chairman’s Circle member, signaling a decisive shift in corporate treasury strategy for one of the world’s most ambitious hospitality and real estate developers.
“Murano is making a bold and visionary move, not just holding Bitcoin, but integrating it into their capital structure, customer experience, and long-term corporate strategy,” said David Bailey, CEO of BTC Inc. “This is exactly the type of leadership we created BFC to support.
”Already a holder of 21 BTC on its balance sheet, Murano has recently secured a $500 million Standby Equity Purchase Agreement (SEPA) largely earmarked for the purchase of additional Bitcoin. The Company is targeting an 80/20 balance sheet allocation towards Bitcoin, backed by divestitures of real estate, operating cash flow, and capital market activity.
“We see Bitcoin as a foundational strategic asset,” said Elias Sacal, Founder, Chairman and CEO of Murano. “Joining BFC aligns us with like-minded partners and rightfully positions Murano alongside some of the largest BTC Treasury companies in the world."
Murano develops and operates premium real estate across Mexico, including branded hotels and resorts under the Andaz, Mondrian, Hyatt Vivid Grand Island® and Dreams Grand Island® brands. While expanding its Bitcoin holdings, the company remains focused on core real estate operations and intends to introduce Bitcoin-integrated customer experiences, including payments and loyalty features.
A New Tier for Corporate Bitcoin Leaders
Chairman’s Circle is built to provide an elite cohort of member companies with:
- Strategy sessions with fellow public company executives
- Access to exclusive research, regulatory briefings, and market intelligence
- Institutional media and IR support via Bitcoin Magazine and Bitcoin Magazine Pro
- Treasury design guidance, vendor referrals, and onboarding assistance
- Priority speaking opportunities at flagship conferences hosted by BTC Inc., including Bitcoin 2025, MENA, and Asia events
- VIP networking access to private dinners, symposiums, and analyst briefings
“Our existing members have laid the groundwork for what’s now possible,” said George Mekhail, Managing Director of Bitcoin for Corporations. “Chairman’s Circle is the natural evolution of that momentum, created in direct response to increased demand for more visibility, deeper engagement, and a platform to lead publicly from the front lines. Murano represents exactly the kind of conviction, scale, and strategic clarity this tier was built to support, and we’re proud to welcome them as our inaugural Chairman’s Circle member.”
About Bitcoin for Corporations (BFC)
Bitcoin for Corporations is BTC Inc.’s flagship enterprise initiative, offering corporations the tools, frameworks, and relationships necessary to integrate Bitcoin into treasury and operations. BFC supports leading organizations with education, strategic guidance, and access to a growing network of aligned corporate executives, investors, and service providers.Learn more at: b.tc/corporations
About BTC Inc.
BTC Inc. is the parent company of Bitcoin Magazine, the original and most trusted source for Bitcoin news and education, and producer of The Bitcoin Conference, the largest and most influential Bitcoin event in the world. Headquartered in Nashville, BTC Inc. builds media, data, events, and advocacy products that accelerate Bitcoin adoption around the globe.
About Murano Global Investments Plc.
Murano (Nasdaq: MRNO) is a real estate company that owns, develops and invests in hotel, resort and commercial properties throughout Mexico. Over the last 30+ years, Murano’s experienced management team has deployed more than $2 billion in total capitalization for the acquisition, repositioning and development of transformational real estate projects. Murano’s portfolio includes the Hotel Andaz (operated by Hyatt) and Hotel Mondrian (operated by Accor) in Mexico City as well as Hyatt Vivid Grand Island® and Dreams Grand Island®, and a project in Baja. Alongside its hotel operations and to support its core-strategy, Murano is pursuing a new BTC initiative with the goal of accumulating a large BTC stack over time. For more information, please visit: https://www.murano.com.mx/en/